“What True Elements has done for water quality data was never before possible. It's nothing short of a game changer.”

Bob Bowcock
Managing Director, Aqua Capital Management


TrueQI™ provides accurate, sophisticated, near real-time water quality reporting, indexing and forecasting for anywhere in the US.

The Complete Data Platform that unifies multiple databases.

The Water Quality Forecasting Service

The Water Quality Index

The True Elements Data Platform

The True Elements service is built on a groundbreaking concept — The Water Pedigree™.

Much like the pharmaceutical industry is required to track the pedigree (production history) of every capsule, tablet and drop of insulin, True Elements traces the journey of every molecule of water from the moment it hits the ground until it reaches the sea – and all the “puts” and “takes” along the way.

Data grabber

Information is out there. We collect and consider publicly available data from:

  • 1.2M+ nationwide sensors and IoT devices
  • 10,000+ past, active and future pollution discharge permits (NPDES)
  • 40+ federal, hundreds of state and hyper-local databases, plus data from private IoT integrations

Normalization Fabric

Not all data is formatted the same. We take mulitple sources with different schemas and translate it into a common language to create something truly usable.

Classification and Mapping System

We map data into the existing 120,000 U.S. HUC’s (Hydrologic Unit Codes) – a geographical standard which follows the path of watershed flow rather than political boundaries.

Algorithmic Fabric

True Elements has developed a unique inferential form of artificial intelligence and applied it to water quality. Our AI: 1) infers missing data to build a complete picture, 2) uses historical factors, weather forecasts, and a range of environmental conditions, to predict future water quality, and 3) learns from experience and adjusts accordingly.


We make it easy to understand water quality conditions visually using our high resolution maps that geo-code water quality data for every neighborhood in the United States.

Technical infrastructure

The True Elements subscription service is supported by a highly engineered platform that leverages a scalable hosting environment on both AWS and Azure. It's portable with a full REST API and inlcudes middleware and a backend which are fully developed. For managers, there is a Web based administrative portal. The data structure is NoSQL and SQL based, and utilizes Microsoft Power BI for its front end delivery service.

Water Quality Forecast

True Elements water quality Forecast is a first of its kind, predicting levels of nitrogen, phosphorus, magnesium, potassium, and sulfur for environmental and source water anywhere in the U.S.

The Forecast algorithm considers over 32 variables based on:

Weather (past & present)


Land properties

Soil properties

Stream properties

Chemical properties

Biological properties

The Forecast looks forward from a few hours to 14 days, preparing users for "impulse events" like storms, hurricanes, and upstream spills and releases.

By using the True Elements water quality Forecast, users are able to schedule treated releases to meet regulatory standards, save operational costs, and anticipate the effects of unusual events to safeguard public health and safety, and the environment.

With advance knowledge, users can:

Schedule equipment maintenance

Staff accordingly

Plan for power and chemicals more efficiently

Better schedule capital replacement and investments

Provide proactive warnings for harmful health conditions (for example blue green algae, red tide, and other harmful contaminations)

Inform watershed management

Schedule dams and other water control structures

Informing sewage treatment measures (improving reuse of treated waste water)

The Score

The goal is to make understanding the complexity of water quality simple. To that end, we created TrueQI™ — a first of its kind water quality indexing system.

TrueQI™ is a water quality index that gives every location in the US a score – a number between 0 and 100 – much like a credit score. With that index, users can compare past, present and future quality and measure those against regulatory standards. Users can also define their own scoring criteria based on things like specific contaminants or product specifications.

In addition to the myriad of uses by all of the hands on managers in the water cycle, TrueQI™ is an invaluable tool for ESG and sustainable finance investment funds in providing consistent comparative analysis and credit risk evaluation.

What all of this means for the water information industry:

For the first time, one platform provides a simple to use, holistic view of water quality data – past, present and future.

Water Managers for industrial, commercial and agricultural users can anticipate and remediate water quality conditions with the most complete water quality data available. This includes the scheduling of treatments, chemicals, people and power, as well as filtering, flushing and scheduling of equipment maintenance.

IoT data providers and device manufacturers can amplify the effectiveness of on premise water quality data by integrating it with environmental water quality data to develop a holistic water quality profile.

Water managers and government agencies can access up to date business intelligence to support management and policy. And ESG analysts can similarly evaluate credit risks that depend on water risk and ecosystem health.